Univision Cooks Up Delicioso Deal

Univision Communications and Gibson are partnering to produce Delicioso tabletop and kitchenware products for Hispanic America.

“We are looking forward to presenting audiences with Delicioso-branded tabletop and kitchenware products that capture the spirit of the stories we tell, and the recipes and cooking techniques we share across Delicioso segments,” says Rick Alessandri, executive vice president of enterprise development, Univision Communications. “Partnering with Gibson on these collections is the perfect way to let consumers of every background experience the Delicioso lifestyle.”

The collection, which is based on the popular television segments and chef Ingrid Hoffman, will include products across all cooking and entertaining segments such as prep, cooking, serving, dining and drink, along with coffee and tea accessories.

“Reaching Hispanic consumers with Delicioso and Univision has exciting potential for us,” says Sal Gabbay, president, Gibson. “A fresh, style-focused approach to these traditional items will have tremendous appeal at retail. The packaging is bold and colorful, featuring Delicioso recipes to pull the merchandising of this wonderful brand into perfect focus.”

On Delicioso segments running on Univision Network’s popular morning shows “Despierta América” and “Hoy,” Hoffmann and other chefs teach audiences how to prepare Latin-inspired meals for all occasions. These Delicioso segments will soon showcase each category of the Gibson collection to Univision’s viewers.