Tyrese Gibson Partners with Wick and Glow Candle Company

Candles and Room Sprays Inspired by the celebrity’s album, “Beautiful Pain.”

License Global, Content Editor

November 8, 2024

1 Min Read
Tyrese Gibson Candles, Wick, Glow Candle Company
Tyrese Gibson CandlesTyrese Gibson, Wick, Glow Candle Company

Tyrese Gibson, known for his performances in television and movies ( including “Baby Boy,” “Transformers” and the Fast & Furious franchise), and a multi-platinum R&B singer who has sold millions of albums worldwide, has launched a limited-edition home fragrance collection, Beautiful Pain, named after and inspired by his latest album of the same title. Beautiful Pain is a collaboration with Wick and Glow Candle Company, in association with Michelle Campbell of Macadoo and Jodi Williams of Blitz Media Group and marks Gibson’s first foray into the home fragrance industry. 

The Beautiful Pain Collection includes three 10-ounce double-wicked, luxury-scented, coconut soy candles and three natural-based 4-ounce room and linen sprays. The collection is led by Wildflower (gardenia and palm), inspired by the album’s No. 1 single, Beautiful Pain (Black sea and lavender) and Rescue (cashmere, musk and oud).

All the products are cruelty-free and vegan for a clean, long-lasting effect. 

“I have been a candle lover for years; they are a part of my everyday life and self-care,”
says Gibson. “So, the ability to collaborate with Wick and Glow, a music-centric candle company that wanted to create a line inspired by my album, is a dream. Each of these scents is not only luxuriously fragranced and personally curated by me but is also designed to help you create the perfect grown and sexy vibe. The candles carry a QR code that links the candle to the album and burns for over 50 hours.”

The branded partnership will continue with additional product lines in early 2025.

All products are available now on Tyrese.tv and Wickandglow.com. 

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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