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Town & Country Living, Lillian August Design Home Deal

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A capsule collection of area rugs will debut at NY Home Textiles show in March, with a full assortment previewing later this year.

Town & Country Living has signed an agreement with Lillian August Designs to bring Lillian August Home licensed product to multiple categories in the home space.

With this new collaboration, Lillian August enters for the first time into a variety of soft goods categories at more accessible price points, opening the luxury-brand to a much broader audience.

“We are truly excited to enter into this licensing agreement with Lillian August,” says Cynthia Nixon, senior vice president, merchandising, sales, design and licensing, Town & Country Living. “This new partnership will allow us to bring Lillian’s high-end interior design aesthetic to a new level of retailers and a wider customer base, which has never been done before with this brand.”

The collection will include machine-made area and accent rugs, decorative pillows and throws, window treatments, kitchen textiles, table linens, shower curtains, bath rugs, pet beds, as well as a full range of outdoor textiles, including beach towels.

“With all the changes in the marketplace the timing is perfect for this exciting collaboration with Town & Country,” says Dan Weiss, co-founder and chief executive officer, Lillian August. “Their combination of quality, value and service enables the brand to reach a broader audience without sacrificing quality and design.”

A capsule collection of area rugs will debut at NY Home Textiles show in March, with a full assortment previewing later this year for shipping fourth quarter 2021 and spring 2022.

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