Target, YouTube Stars Team for Web Series

The “Best Year Ever” web series will be a marriage of reality TV and design challenge, providing tips and tricks that college students can use while designing their own dorm or off-campus spaces.

Each YouTube Star will partner with a real college student for a room makeover lead by Valencia.

The series will debut throughout July and August on each YouTube star’s page and on Target’s YouTube channel.

“Target caters to college students who are creating and designing their own space for the first time,” says Rick Gomez, senior vice president, marketing, Target. “We have the right products at great prices, and our video series is full of entertaining inspiration and ideas for stylish, small-space living.”

This year, Target is offering several new tools to help college students prepare for the year ahead: a college

To make it easy and convenient for college-bound students to create a list of everything they need for school, Target introduced a College Registry at earlier this summer. The digital tool enables students to share their list with family and friends and will be available on the iPhone and Android Target apps later this year.   

The retailer's new image-recognition iPhone app, "In a Snap," lets students and families to quickly scan, select and purchase items featured in the Target catalog with just a few clicks.

Also new this year, families can use Target Subscriptions as a modern day twist on the college care package. Guests can order more than 3,000 everyday essentials from Target.com and have them delivered on a recurring schedule to the student’s dorm or apartment.