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Target Teams with Marimekko

Target has partnered with Finnish design house Marimekko for a spring collection featuring the brand’s prints and colors.

April 6, 2018

1 Min Read

Retailer taps Finnish designer for more than 200 diverse items.

Target has partnered with Finnish design house Marimekko for a spring collection featuring the brand’s prints and colors.

The Marimekko for Target collection will feature more than 200 print-centric pieces that span a broad range of categories including outdoor décor, furniture, swimwear, inflatables, hammocks, bocce ball sets, paddle boards and more. The entire collection will also include Marimekko’s signature prints and colors.

The collection will hit stores on April 17.

“When it comes to our partnerships, we travel far and wide to find designers and brands we think our guests will love,” says Julie Guggemos, senior vice president, product design and development, Target. “For our spring collaborations, that brought us all the way to Finland. We’ve had our eye on Marimekko for quite some time, and can’t wait for guests to have a chance to shop this limited-edition collection in just a few short weeks.”

“Target pioneered the concept of design partnerships and continues to raise the bar with each new collaboration,” says Tiina Alahuhta-Kasko, president, Marimekko. “The Marimekko brand was created to bring color and happiness into people’s everyday lives. There are so many special pieces in this collection, and we are excited to share our storied prints and patterns with Target’s guests across the United States.”

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