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Target’s Hearth & Hand Unveils Spring Lineup

Chip and Joanna Gaines have expanded their homewares range into gardening, gifts and paint.

NORTH AMERICA–Target will introduce more than 150 additional pieces to its Hearth & Hand with Magnolia product line, the home a lifestyle brand from HGTV stars Chip and Joanna Gaines.

The spring expansion will include new garden products such as a metal garden cadd, floral gardening gloves, Mother’s Day giftables, a breakfast in bed kit and more. The Gaines’ have shifted their focus to DIY home goods with the addition of metal knobs, wallpaper, foraged hooks and other customizable items.

The brand will also expand into the paint category with a curated new interior range, Magnolia Home by Joanna Gaines, developed in partnership with Kilz.

The entire Hearth & Hand selection with Magnolia is available at Target stores nationwide and online at

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