Sézane Ventures into Lifestyle

The vintage-inspired patterns were designed to make a home a “Parisian-inspired oasis.”

License Global, Content Editor

May 15, 2020

1 Min Read
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Fashion brand Sézane has branched out into the lifestyle category with a new line of products, according to WWD.

 Sézane has launched La Maison Sézane “to bring some magic to our homes, when we may need it most,” the brand said in a statement.  

Patterns were hand-drawn by Argentine artist Maia Bunge to create a “Parisian-inspired oasis.”

The prints are inspired by French designs, and accessories include hand-painted vases and crockery made from recycled glass. The collection includes limited-edition mugs hand-painted with Italian phrases.

In addition to the glassware, the company has collaborated with French homewares e-store Beldy and with paper goods brand Hôtel Magique for floral wallpaper. The wallpaper sold out “instantly,” according to a brand statement.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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