Sézane Ventures into Lifestyle

Fashion brand Sézane has branched out into the lifestyle category with a new line of products, according to WWD.

 Sézane has launched La Maison Sézane “to bring some magic to our homes, when we may need it most,” the brand said in a statement.  

Patterns were hand-drawn by Argentine artist Maia Bunge to create a “Parisian-inspired oasis.”

The prints are inspired by French designs, and accessories include hand-painted vases and crockery made from recycled glass. The collection includes limited-edition mugs hand-painted with Italian phrases.

In addition to the glassware, the company has collaborated with French homewares e-store Beldy and with paper goods brand Hôtel Magique for floral wallpaper. The wallpaper sold out “instantly,” according to a brand statement.