The collection features 16oz monochromatic stainless-steel tumblers, 12oz double-wall ceramic mugs, 16oz double-wall cold cup tumblers, water-resistant tote bags and Starbucks cards. It will be available exclusively in Asia this spring.
“Starbucks is a proud champion of diversity, belonging and the courage to challenge the status quo, and we are delighted to partner with Wang, a true icon of self-expression,” says Erin Silvoy, vice president marketing, Starbucks Asia-Pacific. Vera’s career journey proves that creativity and individuality are most important when expressing your own style. The Starbucks x Vera Wang designer collaboration embodies the intersection of Starbucks values and this essential philosophy. We’re incredibly excited to bring this collection to Starbucks stores in Asia and offer our customers a chance to connect with Vera Wang on a personal level as they stay true to their own unique style.”
Theline aims to highlight the concept of being true to oneself and the iconic life of Vera Wang herself.
“The brilliance of Starbucks as a pioneer and global marketer in the food and beverage industry made this collaboration so exciting,” says Vera Wang, founder and chief executive officer, Vera Wang. “Over 20 years ago, seeing a Starbucks in the Forbidden City in Beijing really resonated on a personal level for me as an American-born Chinese. My journey has taken me from fashion editor to design director to founding my own company, and this collection represents a short autobiographical visual depiction of my life. The Siren and Stars of the Starbucks brand shine brightly in all our collective minds, and my admiration for the genius of the branding and attachment to the product inspired me to express my personal love of Starbucks!”
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