Stanley 1913, Leo Messi Announce Multi-Year Partnership

Stanley 1913 has announced a strategic partnership with soccer legend, Leo Messi. The collaboration serves as the brand's first-ever multi-year partnership with the brand of the professional athlete.

"The Messi x Stanley 1913 partnership is a lifetime in the making," says Matt Navarro, global president, Stanley 1913. "Stanley 1913 has been a part of Leo's family and life since he was a kid growing up in Argentina. His authentic use of Stanley 1913 products in his daily life, including our Originals mate collection, makes this a perfect fit. We are excited and proud to introduce iconic and innovative products that are built for performance and with functional design across our Originals and hydration categories that reflect Messi's connection to his culture and sport."

The co-branded Messi x Stanley 1913 collection inspires consumers to channel their inner champion with new performance-based, built-for-life innovations. The collection is designed in Messi GOAT Pink, a new colorway exclusive to the collaboration.

Lionel Messi is a long-time fan of Stanley 1913, having utilized their South American Mate System for decades. As the official drink of Argentina, Messi sees mate as a connection to his family, culture and sports community. He was actively involved in the design process for the Stanley 1913 collection, offering input on product selections, materials, finishes and colors. One of his mantras, "Start Early, Stay Late," is engraved on the lipland of four products in the collection, reflecting his dedication to his sport.

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"I am honored to team with Stanley 1913 to innovate and design the co-branded Messi x Stanley 1913 collection," says Messi. "My connection to the brand is truly authentic. I have a Stanley by my side all day long for my mate, being the ultimate drinkware partner. Similar to how I ‘start early and stay late' in dedication to my sport, Stanley 1913 has been dedicated to product, innovation, design, color, quality and best in class consumer experience for [more than] 110 years. I am excited for our collective communities to experience what we've created together, because at the end of the day, this was all designed with them in mind."

The co-branded Messi x Stanley 1913 collection also debuts an innovation in Stanley 1913’s Quencher assortment: the Quencher ProTour Flip Straw Tumbler (40oz). This tumbler features a leak-proof ProTour Flip Straw lid, making it ideal for people on the go and those committed to their sport. Additional sizes and colors will be available in early December.

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"At Stanley 1913, we are consumer obsessed and are constantly innovating to deliver on consumer needs," says Graham Nearn, chief brand officer, Stanley 1913. "We listen to our community and have heard asks for their iconic Stanley Quencher to be completely leakproof for versatile on-the-go hydration. Our introduction of the leakproof Quencher ProTour Flip Straw Tumbler signals consumer centric performance innovation and functional excellence."

The co-branded Messi x Stanley 1913 collection will be available for purchase on Dec. 3 at Stanley1913.com, with select items also available at Dickssportinggoods.com and in DICK'S Sporting Goods stores.

From Dec. 3-8, fans can celebrate the Messi x Stanley 1913 collaboration in Miami, Florida. The brands will host an immersive experience that includes mate tastings and demonstrations, live music and entertainment and the opportunity to purchase co-branded Messi x Stanley 1913 products.