The deal was brokered by licensing agency LMCA.
The new line of Snuggle-branded home textiles will be sold at major retailers in the U.S. and Canada beginning in the third quarter of 2015.
“For over 30 years, the Snuggle brand has been creating ‘Snuggle Up’ moments through soft and fresh laundry," says Ed Vlacich, executive vice president, national brands, Sun Products. "We are pleased to partner with HIA, a specialist in home textiles, to extend the power of our Snuggle brand and its promise of Snuggly Softness to categories beyond laundry conditioning through select licensing.”
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