WildBrain CPLG has secured a deal with Italian domestic appliance brand Smeg for a limited-edition refrigerator to mark the 70^thanniversary of the Peanuts brand.

Smeg will produce 70 Peanuts commemorative refrigerators in its 1950s family mini fridge FAB10 model. The refrigerator will feature an illustration taken from the Peanuts comic strip, with Snoopy depicted alongside his cherished doghouse and friend Woodstock. Each one will be decorated with a silver plaque showing its unique product number. 

“With Smeg known as one of the most popular names in home appliances thanks to the brand’s iconic retro style, colorful designs and reputation for quality, they are an excellent company to create a memorable product for Peanuts’ 70^th anniversary milestone,” says Tara Botwick, senior director, territory management, Peanuts Worldwide. “We look forward to seeing this eye-catching refrigerator take pride of place in the homes of Peanuts fans across Europe.”  

The Peanuts refrigerator will be available at Smeg’s stores and subsidiaries across Europe starting in November, with a retail price of €1299. Smeg will support the launch through window displays, social media and influencer activity.