Sensio announced the launch of Skinnygirl by Bella, a co-branded collection of small kitchen appliances from natural foods chef, best-selling author, reality TV star and entrepreneur Bethenny Frankel.
The Skinnygirl by BELLA collection will debut with a personal blender to be followed by other products in the coming months.
The Skinnygirl by BELLA 700 Watt Personal Extraction Blender is scheduled to be unveiled on QVC Nov. 9 at 12pm EST during the “In the Kitchen with David” broadcast. The blender will be available while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515 and will include:
• 2 convenient large cups
• 1 small cup
• 700 watt motor base
• 1 stainless steel blending blade
• 1 stainless steel grinding blade
• 1 lip ring lid for drinking
• 1 closed lid for storing
• 2 drinking straws
• 2 to-go lids
• 1 recipe booklet
“We're pleased to work with Bethenny Frankel and the Skinnygirl brand to introduce these new products,” says Shae Hong, chief executive officer, Sensio. Sensio Inc. CEO Shae Hong. "Skinnygirl is a great fit for our portfolio of quality products with aesthetic appeal and strong features.”
“Housewares is the perfect fit for Skinnygirl. Appliances in your home should encourage a healthy lifestyle, be practical, innovative and easy to use for people on the go,” says Frankel. “I'm thrilled to partner with Sensio whose expertise in product development has helped bring these new designs to life.”
The Skinnygirl by Bella blender will also launch later this month at Sam's Club.