Simmons Selects Licensing Agent

Simmons Bedding Company has appointed Dimensional Branding Group as the North American licensing agency for both the Beautyrest and Simmons brands. 

April 6, 2018

Simmons Selects Licensing Agent

“Our DBG licensing initiative will highlight the intrinsic value of the nationally advertised Beautyrest brand and extend its brand awareness, sleep, rest, comfort and technology attributes into new innovative consumer products and digital extensions,” says Larry Seidman, chief executive officer, DBG. “In addition, their commitment to health and wellness products will help drive licensing.”

Simmons manufactures and markets a number of mattress brands including Beautyrest, Beautyrest Hybrid, Beautyrest Black, ComforPedic from Beautyrest, ComforPedic iQ and BeautySleep.   

“DBG understands that it represents the best brand name in the world for sleep and sleep related products,” says Todd Merker, director, global licensing, Simmons. “Future consumer products will highlight the brand benefits of sleep, rest and comfort. DBG is planning new branded

Beautyrest products that reflect that point of view.”

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