Leading chef Emeril Lagasse taps Bradshaw for line of kitchen wares.

Sequential Brands Group and Bradshaw International have partnered to develop a new line of products for the brand of chef Emeril Lagasse.

As part of the new partnership, a simple “E” will now brand every product, underlined by the chef’s full name.

“It’s a very exciting time for my brand as we have been working hard to develop products for the everyday home chef,” says Lagasse. “I can’t wait to showcase the new look and I’m looking forward to working with our partners in the years to come.”

The new line will include cookware, bakeware, kitchen tools, BBQ accessories, small electrics, cutting boards and more. It will be distributed on multiple retail channels including TV (QVC), online and in traditional brick-and-mortar stores.

The new line will be showcased at this year’s International Housewares Show in Chicago, Ill., March 5-8.