Sequential Builds Ellen Tracy Home Line

NORTH AMERICA–Sequential Brands Group has teamed up with Cathay Home to develop an array of home textile products under the Ellen Tracy brand.

April 6, 2018

Sequential Builds Ellen Tracy Home Line

Cathay Home has signed on to further extend the classic women’s lifestyle brand in the home space with a range of textiles.

NORTH AMERICA–Sequential Brands Group has teamed up with Cathay Home to develop an array of home textile products under the Ellen Tracy brand.

The new home collection will include products such as comforters, duvets, sheets, throws, blankets and quilts. The range also builds on the current Ellen Tracy Home business, which includes towels, window dressing and home storage.

“Ellen Tracy continues to be one of our top performing brands in our fashion division,” says Jameel Spencer, president, fashion division, Sequential. “This new partnership builds on the brand’s success to date expanding it into multiple new product categories and solidifying its presence in the home space.”

The new Ellen Tracy Home collection is slated to hit retail in spring 2018.

Established in 1949, Ellen Tracy is a full women’s lifestyle brand that currently boasts over 30 product categories.

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