Sealy Re-Acquires Brand Rights in Japan | License Global

Sealy Re-Acquires Brand Rights in Japan

Tempur Sealy International has bought back its Sealy brand rights in Japan from its former licensee in the region.

Certain functions of the former licensee, including sales and marketing, will be integrated into the company's Japanese subsidiary; however, the licensee will service a contract manufacturer for certain Sealy branded products in Japan.

Once the transaction is finalized in Q3, Tempur Sealy expects that Japan will become its largest market outside of North America.