Scott Living and the Coaster Company of America have announced they will end their exclusive partnership starting January 2020.

The duo will end the deal that was struck in 2017, in which they created design-driven products for bedroom, dining, upholstery and accent furniture. The decision to part ways was mutual. For Scott Living, the decision was partly due to its evolving brand strategy.

“Our brand is highly regarded for its quality and as we evolve, we will continue to be recognized as a quality brand that our customers can trust,” says David Dembroski, president, Scott Brothers Global. “We are in a period of incremental growth, and this mutual decision is part of our evolving brand strategy to focus on positioning Scott Living for long-term success with our customers and global fanbase.”

Scott Brothers Global, the parent company of Scott Living, recently partnered with Storm8 to develop a mobile game based on the Scott Brother’s TV franchise.