Attachment Licensing have announced a new international partnership between Ashley Wilde and their client, singer-songwriter and actress Rita Ora.
Ora is launching her first interior home collection, with a focus on bedding and accessories. The collection will comprise of six designs available in single, double, king and super king sizes, complete with complementary pillowcases. All designs have accompanying decorative cushions and throws.
“I’m so excited to launch my first bedding collection,” says Ora. “Interiors are a passion of mine and it’s been fun to be able to incorporate my favorite things into the designs. I hope people love the collection as much as I do. It’s comfortable with a touch of luxe, with colors that are warm and calming; perfect to make your bedroom a sanctuary.”
The collection will be stocked at major U.K. retailers including Amara, Shop Direct, NEXT, House of Fraser, Seymour’s, Fishpools and Leekes and exclusive to Myer in Australia. Launching on Feb. 10, bedding sets will retail from £65 to £134 and accessories from £34 to £120. The collection will be available for an exclusive pre-sale to fans from ritaorahome.com from Feb. 6.
“This partnership is a brilliant example of how effective working with global superstars can be,” says Charlotte Clisby, managing director, Attachment Licensing. “When there is authenticity, originality and integrity in a new talent led brand, matched with a pioneer in their consumer product category, there really is no boundaries. That’s what Attachment Licensing is excited by and this is the perfect example. Working with both Rita and Ashley Wilde has been nothing short of brilliant, this is just the start of very big things to come.”
Ashley Wilde also recently released a bedding collaboration with Skinnydip.