RHS Licenses The Somerset Toiletry Company

The Royal Horticultural Society (RHS) has announced a new partnership with The Somerset Toiletry Company, a producer of luxury toiletries, which has been appointed as a licensee in the bath and body products category – a key focus for the RHS licensing program.

The projected launch comprises several standalone products and gift packs. The planned product range has yet to be finalized but is expected to include soap, hand cream, hand wash, shower gel, bath foam and body lotion. A few of the products will also be brought together in special sets designed for gifting.

The RHS Lindley Collections, the world’s finest collection of botanical art, will inspire the design of the packaging, on which the RHS logo will also appear.

The products will offer a wide range of fragrances, inspired by and referencing the natural world.

The range will arrive at retail in Q2 2025, selling alongside The Somerset Toiletry Company’s popular brands in garden centers, department stores, gift shops, tourist centers, farm shops and pharmacies as well as online and through mail order, both in the U.K. and overseas.

This is The Somerset Toiletry Company’s first brand collaboration for many years, a reflection of the strength of the RHS brand in general and its appeal to consumers of The Somerset Toiletry Company’s products.

Related:25 Years of Brand Licensing Europe – A Conversation with The Royal Horticultural Society

“This collaboration is an enormously exciting one, bringing us together with one of the best-loved heritage brands in the country and its unique and beautiful design assets but, more importantly, a brand that shares our devotion to sustainable practices,” says Sakina Buoy, chair, The Somerset Toiletry Company. “We’re delighted and honored to be partnering with the U.K.’s favorite gardening charity for this new range.”

“A company that is dedicated to sourcing the very best-quality ingredients to create the perfect fragrances and formulations is an ideal partner for the RHS brand in the enormously important bath and body products category,” says Cathy Snow, licensing manager, RHS. “The Somerset Toiletry Company is also focused on a drive towards ever-more sustainable products and practices, which was another strong factor in our award of this license. We’re certain this wonderful range will be a big success at retail.”

Watch: Kevin Smith, senior licensing development executive, The Royal Horticultural Society, chats with License Global about how the charity is bringing plant love to consumers ...