RHS Launches First Apparel Collab

The Royal Horticultural Society, in partnership with contemporary occasionwear brand Coast, has launched its first limited edition apparel collection.

April 6, 2018

RHS Launches First Apparel Collab

Coast’s 13-piece collection inspired by the RHS Lindley Library is now available in the U.K.

The Royal Horticultural Society, in partnership with contemporary occasionwear brand Coast, has launched its first limited edition apparel collection.

The Coast/RHS line consist of 13 pieces, including dresses, separates and accessories, and features a mix of watercolors, line drawings and photographic images taken from the RHS Lindley Library.

The limited edition range is now available in Coast’s top 14 stores, including its Oxford Street flagship and new concept store in Gateshead Metrocentre, as well as online at Coast-Stores.com. The launch is also being supported by a multi-channel campaign by Coast.

“Apparel may seem a surprising category for a brand associated with horticulture, but Coast has been inspired by the RHS Lindley Library to produce a thrilling and beautiful collection,” says Cathy Snow, licensing manager, RHS. “Where better to launch its arrival online and in-store than at the RHS Chelsea Flower Show!”

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