The Home Grown Children’s Collection includes backpacks, lunch bags with matching drinks bottles, lunchboxes, children’s aprons, toddler messy play aprons and children’s eating gift sets. Items in the range are all illustrated with bright and colorful images of carrots and apples with captions like “I am growing every day”, “Home harvest” and “Locally grown.” Designs are all inspired by artwork from the newRHS children’s style guide
, which was launched last year. These are the first non-publishing-related products to use the children’s style guide.
“Bringing our children’s style guide artwork to homeware for the first time requires a partner that understands our aims and that has a reputation for quality – and that is a perfect description of Dexam,” says Cathy Snow, licensing manager, Royal Horticulture Society.
The backpacks and meal accessories range has also been designed with the environment in mind. The lunch bags, backpacks and aprons are made from recycled plastic bottles via a process which turns the plastic into a durable and practical fabric. The bags are wipe clean and the aprons are 40°C machine washable and are made from bamboo fiber. The range is expected to launch in spring 2021. It will be available at high street stores, garden centers, RHS shops and online, including the official RHS online store, shop.rhs.org.uk.
“The RHS children’s style guide and our own 60 years of experience in kitchenware and lunch accessories have combined to produce this very child and environmentally friendly range,” says Helen Boardman, product manager, Dexam. “We’ve greatly enjoyed partnering with the RHS on the Home Grown Children’s Collection, which we are sure will delight both children and parents.”
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