RHS and Dexam Announce Kitchen CollaborationRHS and Dexam Announce Kitchen Collaboration
Three new ranges launch with an appeal to all ages.
July 11, 2022
Following the success of its first collaboration, the Royal Horticultural Society (RHS) has announced the launch of a second collection from licensee, Dexam, a specialist supplier of kitchen cookware, bakeware and accessories.
The 2020 Home Grown collection of backpacks, lunch bags, lunchboxes, aprons and more was aimed at the children’s market. This year, Dexam is offering collections for both children and adults: a new collection for children called I Bug You, plus two new adult textile ranges, Benary Vegetables and Sunflower.
The designs take their inspiration from some of the thousands of images held in the RHS Lindley collections, one of the world’s finest collections of botanical art. In addition, as with the Home Grown collection, the I Bug You pieces have been designed with the environment in mind; the collection has been created using environmentally friendly or recycled material.
Featuring colorful ladybirds, beetles and other insects, the I Bug You range consists of a children’s apron, messy play apron, lunch bag and backpack. I Bug You uses a distinctive bug design for children who love bright and colorful patterns. The lunch bags, backpacks and aprons are made from recycled plastic bottles via a process that turns the plastic into a durable and practical fabric.
The Benary Vegetables range has been designed using unique vegetable prints produced by renowned horticulturist and botanist, Ernst Benary (1819-1893). The vintage and colorful textile prints of carrots, peas, beetroot, cabbages and other vegetables bring a splash of color to the kitchen and are printed onto finest-quality cotton. Items in the range include an apron, double oven gloves, a gauntlet, set of two tea towels, pot grab and peg bag.
The Sunflower range includes an apron, double oven gloves, a gauntlet, set of two tea towels, pot grab and peg bag. The collection makes use of two illustrations from the Lindley Collections – a bumblebee and a Helianthus annuus sunflower.
The adult ranges will be available to purchase in mid-July. The I Bug You range will be available in early August. All three ranges will be on sale at independent retailers and garden centers. They will also be available at RHS shops and online, including the official RHS online store, Shop.rhs.org.uk, later this year.
“We started working with the U.K.’s leading gardening charity in 2020 and are delighted to continue this partnership with the RHS and support the RHS with royalties from our stunning array of textiles and other accessories,” says Bryony Dyer, managing director, Dexam. “With a Christmas collection and more new products in the planning stages for next year I look forward to even more successful collaborations with the RHS.”
“Stylish, useful and a lot of fun, these beautifully designed tea towels, aprons, lunch bags, backpacks – and so much more – are perfect for kitchens or picnics, while the wit and invention with which Dexam has employed RHS imagery will delight all ages,” says Cathy Snow, licensing manager, RHS. “All the items have also been designed with the environment in mind, a key concern of the RHS. We’re thrilled to have helped to inspire these wonderful new ranges.”
Read more about:The Royal Horticultural Society
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