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April 6, 2018
Country musician Reba McEntire has teamed with Cracker Barrel Old Country Store to launch her new retail line, Rockin’ R by Reba, exclusively at the restaurant’s stores.
The new range will feature a raft of specialty products designed by the singer including western-themed jewelry, Aztec-inspired ponchos and shawls, dinnerware and leather-bound home goods. The collection will also feature toys and play sets.
This is the first product partnership between the musician and Cracker Barrel.
“It was a pleasure working with the Cracker Barrel team to design the products, and I appreciate all of the attention to detail that went into creating these beautiful items,” says McEntire. “The line is very personal to me–from the lamp with a tooled leather shade inspired by my Daddy’s saddle to the carved Bible box that reminds me of my grandmother and her faith. I hope that you see the personal touches in every single item.”
The new retail collection will launch exclusively at Cracker Barrel stores throughout the U.S. and online Aug. 4.
Additionally, an exclusive Reba McEntire album, titled “My Kind of Christmas,” will be released on CD in Cracker Barrel stores and online on Sept. 2.
“This collection is distinctly different than anything Reba has done before, which made bringing the assortment to life a real joy for our team,” says Laura Daily, senior vice president, retail, Cracker Barrel. “In working together, she would tell us about activities her family enjoys or items they like around their home, which inspired the collection.”
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