Collaboration allows consumers to experience art through scent.

License Global

April 5, 2023

2 Min Read
The Metropolitan collaboration set featuring two of The Metropolitan’s scents, Terracotta Rose and Perfume Immortelle.
The Metropolitan collaboration set featuring two of The Metropolitan’s scents, Terracotta Rose and Perfume Immortelle.Pura

Fragrance company, Pura, has announced its collaboration with The Metropolitan Museum of Art in New York to introduce a collection of six fragrances. The scents were developed to enable customers to experience art across time and cultures through fragrances inspired by extraordinary pieces at The Met.  

“We were so excited to work with The Met to develop scents connecting back to their inspiring collection of art,” says Mara Dumski, chief fragrance experience officer, Pura. “Aiming to evoke moods and tell a story, our collaboration offers an entirely new way to experience The Met collection of 5,000 years of art while also creating a sense of home and personality through art-inspired fragrance.”  

“As fans of Pura, we are excited to launch this unique home fragrance experience which adds a new dimension to art appreciation,” says Josh Romm, head, global licensing and partnerships, The Met. “Art has the power to create connections and transport people across time and place, and this program provides a new and exciting opportunity for fans of The Met to experience art, history and cultures of the world from the comfort of home.”  

The fragrances included in this collection are:  

● Blue Water Lotus: Floral fragrance represents lotus flowers depicted in carvings on the Temple of Dendur. Notes of blue water lily, blooming jasmine and undertones of frankincense and myrrh round out the scent.  

Related:PacSun Releases Second Drop of The Met x PacSun Collection

● Egyptian Sandalwood: Musky, woody fragrance recalls the Egyptian landscape and pays tribute to the significance of art and architecture in Egyptian rituals and culture. Cardamom and Ancient Egyptian incense blend with papery papyrus, rock rose, sandalwood and cedarwood. 

● Bamboo Forest: The structure and order of the Astor Court contrasts with the flora found alongside notes of bamboo blended with orchid and plum blossom. Cooling Chinese eucalyptus intertwines with sandalwood and patchouli. 

● Spiced Woods: Woody fragrance draws inspiration from a mountain retreat. Himalayan azaleas blend with Indonesian balsam, cypress and sandalwood. 

● Terracotta Rose: Earthy fragrance represents the detailed work of Greek artisans with salt and mineral notes blending with earthen terracotta. Geranium and muguet bring floralcy and brightness as herbal undernotes of rock rose and cypress give balance to the scent.  

● Perfume Immortelle: Represents Roman artisans’ dedication to detail, movement and humanity. The immortelle flower, which never fades nor wilts, represents Roman marble statues. Bergamot and olive flower blend with a base of cypress and myrrh.  

Related:The Metropolitan Museum of Art Extends to EMEA


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License Global

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