Licensees in the renewed deals include the following:
- Aurora World renewed its licensee program for Precious Moments plush and soft dolls.
- Card Corporation (CARD.com) renewed rights to market Precious Moments prepaid re-loadable credit and debit cards and prepaid gift cards.
- Harland Clarke has extended its rights to produce Precious Moments checks and checkbook covers.
- PersonalizationMall.com will continue to offer Precious Moments designs for shoppers to choose when personalizing and creating a wide range of unique, personalized gifts.
- Retail Centric Marketing renewed its rights to use Precious Moments artwork for coloring and activity books.
- Zazzle.com renewed its Precious Moments license for print-on-demand applications.
“These licensees have been an integral part of our evergreen brand and we are thrilled to be able to continue partnering with them to continue creating exciting new products for Precious Moments fans to enjoy,” says Shehnaz Safiuddin, vice president, product and marketing, Precious Moments.
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