Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
September 9, 2022
Pottery Barn Teen, a portfolio brand of Williams-Sonoma, has announced a debut home furnishings collection with Paramount’s “Star Trek,” the science fiction franchise. Celebrating “Star Trek’s” more than 50-year legacy, the “Star Trek” for Pottery Barn Teen home furnishings collection features emblems, phrases and starships artfully depicted on bedding, gear, decorative accessories, lighting and wall décor. The collection is available to shop exclusively online.
“The ‘Star Trek’ franchise has celebrated imagination and exploration for over half a century,” says Allison Spampanato, senior vice president, product design, Pottery Barn Teen. “We are proud to bring the ‘Star Trek’ universe to the home space in partnership with Paramount through elevated design and true-to-franchise details that ‘Star Trek’ fans of all ages can enjoy.”
From intergalactic patterns featured on bedding and gear to multicolor “Live Long and Prosper” LED lighting, the collection adds “Star Trek” magic to bedroom décor, lounge spaces and beyond. Designed by Pottery Barn Teen’s in-house atelier, textiles are available in a range of sizing options, including queen bedding, to fit spaces not only for teens, but also for adults. In time for the holiday season, the “Star Trek” Silver Ornaments feature starships in metallic hues to decorate a tree or mantle. A “Star Trek” Wallpaper Mural captures the effect of space exploration with a bright galaxy made of vinyl and glowing UV ink coating.
"Star Trek" x Pottery Barn Teen collaboration lighting.
“Pottery Barn Teen’s home collection remains true to the elements and storytelling of the iconic 56-year-old ‘Star Trek’ franchise, capturing the themes that are still relevant today,” says Jose Castro, senior vice president, soft lines, global fashion collaborations and specialty retail, Paramount Consumer Products. “We love that this collection is across multiple home categories – bedding, holiday, accessories and décor – and we believe Pottery Barn Teen is the perfect partner to execute an elevated collection for our ‘Star Trek’ superfans.”
To learn more about the collection, visit Pbteen.com/startrek.
Paramount is exhibiting at Brand Licensing Europe 2022. Find out more info here.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like