April 6, 2018
Ree Drummond launches exclusive range of tableware and cooking products.
Featuring tableware, glassware, cookware, bakeware and more, The Pioneer Woman collection evokes Drummond’s fresh, fun country style.
“Walmart is delighted to be the exclusive home of The Pioneer Woman collection throughout the holiday season,” says Shelley Huff, vice president of cook, dine kitchen electronics, Walmart U.S. “This collection is an exciting, fresh line of kitchen and tableware that has something for everyone–the charm for small family dinners, the style for entertaining friends and the great quality for serious cooks.”
The line was created in partnership with licensee Gibson Overseas, and is now available on Walmart.com, with store launch planned for Sept. 14.
“With Ree’s powerful presence and eye for beautiful details, we are thrilled to be working hand in hand with her to create a high-quality and practicalcollection,” says Sal Gabbay, chief executive officer, Gibson. “The Pioneer Woman essence is present in every piece in the line, and we look forward to its debut at Walmart.”
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