PEI Sews Up Bed and Bath Deal

Perry Ellis International has entered into an agreement with Jeffrey Home to design and distribute bed and bath products under the Laundry by Shelli Segal and Laundry by Design brands.

April 6, 2018

Partnership will help expand the Laundry by Shelli Segal brand into the home textile market.

The new collection will include items such as decorative pillows, window treatments, bedding, furniture throws and outdoor accessories.

“We look forward and are thrilled about our partnership with the Laundry by Shelli Segal brand portfolio. Our goal is to amplify the Laundry by Shelli Segal brand offering and to expand it into the home textile market,” says Jeffrey Erdheim, executive vice president, Jeffrey Home. “To that end, we have expanded our office and our showroom, and have acquired proven talent in order to create exciting, best-in-class product.”

The range is scheduled to launch in spring 2017 in major department and retail stores, catalogues specializing in home products, home goods specialty stores and online across the U.S., Canada, Mexico, U.K. and Europe.

“We look forward to our partnership with

Jeffrey Home and to bringing the same exciting style and design perspective into the home with full bed and bath ensembles that capture the spirit and femininity of the Laundry by Shelli Segal woman,” says George Feldenkreis, executive chairman, PEI. “We are delighted to extend the global reach of this iconic brand.”