PEI Inks Bedding Deal

Perry Ellis International has tapped Perfect Fit Industries to develop bedding products under the Perry Ellis Portfolio and Laundry by Shelli Segal brands in the U.S. and Canada.

The lines will include mattress pads, bed toppers, electric blankets, electric mattress pads and pillows.

Targeted retailers will include home specialty chains as well as online retailers. The lines will launch in September.

“We are enthusiastic about working with Perfect Fit and further strengthening our relationships with our retail partners,” says Oscar Feldenkreis, president and chief operating officer, PEI. “Our significant growth provides a successful platform and the confidence to invest in new categories for an even wider profile to meet consumer needs.”