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April 6, 2018
Perry Ellis International has tapped Grace Home Fashions to create a range of bedding products under the Laundry by Shelli Segal brand.
The line will include flat sheets, sheet sets, duvet covers and coordinating shams that will be available at department stores, specialty markets and online in the U.S. and Canada.
The new deal is part of the fashion label's strategy to build a full lifestyle brand, with partnerships already in place in close to a dozen categories.
"Partnering with Perry Ellis International and the Laundry by Shelli Segal brand adds strength to our brand and product portfolio," says Neeraj Jalan, director, Grace Home Fashions. "We have developed apparel-inspired products for consumers who want to extend the Laundry aesthetic to their bedroom for themselves, their daughters and friends."
The new Laundry by Shelli Segal line from Grace Home Fashions will launch in spring 2016.
"We are enthusiastic about working with Grace Home Fashions to continue strengthening our retail relationships," says Oscar Feldenkreis, president and chief operating officer, PEI. "Our growth provides a successful platform and the confidence to invest in new categories for an even wider profile to meet consumer needs."
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