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Paula Deen to Launch New Home Line

Home shopping and e-commerce retailer Evine Line has expanded its partnership with lifestyle expert Paula Deen with the launch of the new home collection, Paula Deen’s Home.

April 6, 2018

1 Min Read

The 'Queen of Southern Cuisine' builds on successful Evine Live partnership.

Home shopping and e-commerce retailer Evine Line has expanded its partnership with lifestyle expert Paula Deen with the launch of the new home collection, Paula Deen’s Home.

The new homewares range will feature an assortment of bedding including patterned and embroidered coverlet sets, comforter sets, embroidered bed sheets and cotton blankets.

Paula Deen’s Home will launch on March 13 and 14 on Evine.com.

“Paul Deen is known best as the ‘Queen of Southern Cuisine,’ but few know that she’s also an accomplished painter, fashionista and a connoisseur of home décor,” says Penny Burnett, chief merchandising officer, Evine Live. “Our product development team partnered closely with Paula when designing this collection, taking inspirations from her art, style and Savannah, Georgia home. Paul Deen’s Home truly embodies Paula’s personal approach to design and we’re excited to introduce her millions of fans to this new line.”

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