Jewel Branding & Licensing, licensing agency for The New York Botanical Garden, brokered the partnership.
Launching in May, the New York Botanical Garden by Chesapeake Bay Candle will debut with four core fragrances (Sweet Azalea, Verbena Basil, Provence Rose and Water Blossom) and one seasonal, limited edition fragrance (Peony Bouquet). Each fragrance is inspired by a location within NYBG’s 250-acre site.
“We are very mindful of the creative synergy and brand reach of the partnerships we build,” says Mei Xu, creator and chief executive officer, PTI. "This collaboration reinforces our company’s commitment to nature-inspired and destination-driven home fragrances that offer a journey through scent. Our unique interpretation of NYBG’s living collections is a fresh, authentic approach to home fragrance.”
The line will be available this May at select retailers across the U.S., on the Chesapeake Bay Candle website and at NYBG’s Shop in the Garden and website.
Purchases of New York Botanical Garden by Chesapeake Bay Candle products will support NYBG’s work in plant research, conservation, horticulture and education.
“We are extremely excited to partner with Pacific Trade International on this new product launch,” says Richard Pickett, vice president, retail and business development, The New York Botanical Garden. “Chesapeake Bay Candle’s presentation of our magnificent resources will give consumers around the country an opportunity to experience The New York Botanical Garden’s heritage and important mission.”
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