Caswell-Massey will highlight the urban garden on a range of soaps and hand creams.
NORTH AMERICA–The New York Botanical Garden has teamed up with Caswell-Massey to introduce a new collection of bath products and fragrances inspired by the Botanical Garden.
Jewel Branding & Licensing, NYBG’s licensing agent, brokered the deal.
The new collection will feature three floral fragrances–lilac, gardenia and honeysuckle–on sets of soaps and hand creams. In addition, each product in the line will feature NYBG-branded packaging and botanical illustrations from the Rare Book and Folio Collections of the NYBG’s LuEsther T. Mertz Library.
The NYBG bath products will be available at the NYBG Shop, in-store and online at NYBGShop.org and CaswellMassey.com.