Pet product manufacturer G Mason Group announced its partnership with Nickelodeon to launch a new pet line featuring Nick brands such as SpongeBob SquarePants and Teenage Mutant Ninja Turtles. 

The collection includes leashes, collars, pet beds, toys and apparel for cats and dogs. The line made its debut last month at SuperZoo, the national show for pet retailers, in Las Vegas, Nev. and will be available for the holiday season.

 “We are very pleased to add Nickelodeon to our growing list of exciting and premium brands,” says Gregory Jemal, chief executive officer, G Mason Group.  “With major movie events coming up in 2014 and 2015, it is a great opportunity to introduce these iconic characters to the pet industry.”