New Luvs Platinum Protection Diapers Feature Bluey Prints

Luvs is introducing its biggest diaper innovation ever: Luvs Platinum Protection featuring the family-favorite character, Bluey. Luvs Platinum Protection disposable diapers are now more absorbent than ever, featuring up to 12 hours of Triple Leakguard Protection, along with secure cuffs and stretchy sides that keep leaks locked in where they happen the most.

“We’re thrilled to introduce Luvs Platinum Protection diapers, the ultimate solution for parents who want performance, comfort and value,” says Jess Davidson, Luvs brand director, P&G. “We were determined to make the necessary upgrades to Luvs so parents no longer have to choose between cost effectiveness and great product performance. We can confidently say that Luvs Platinum Protection parents can have both, giving them More to Luvs.”

“We’re so excited to bring Luvs Platinum Protection diapers to parents nationwide,” says Linda Sauer, Luvs R&D product design director, P&G. “My son, Felix, was a Luvs baby, so I had firsthand experience of where we could improve. After extensive research and development, we’re confident that we’ve created the ultimate diaper solution. With Luvs Platinum Protection, parents can trust that their baby will enjoy superior softness, comfort and up to 12 hours of leak protection.”

To add a touch of fun and style, Luvs Platinum Protection introduces two new prints featuring Bluey, the popular blue Heeler dog. Beginning this month, Luvs Platinum Protection diapers will be available at retailers nationwide.