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Dreamtex has partnered with National Geographic to launch a recycled bedding collection in the U.K., a deal brokered by IMG.
March 5, 2019
In a market first, Dreamtex is working with Repreve, a performance fiber made from recycled plastic bottles, to apply National Geographic designs across the bed linen range made from the ethical material.
In May 2018, National Geographic launched “Planet or Plastic?” a multiyear mission aimed at raising awareness of this challenge and reducing the amount of single-use plastic that enters the world’s oceans.
Launching this spring across the U.K., the product will be sold in recycled packaging, with no polythene bags or single-use plastic being used.
“Billions of plastic bottles go into landfills or the ocean every year,” says Anthony Duckworth, managing director, Dreamtex. “The fiber created by Repreve is already being transformed into athletic and fashion apparel, making a big difference for our future. They have already recycled more than 10 billion plastic bottles. This new fabric excited us, and we wanted to find the perfect brand for our initial concept. National Geographic is one of the most recognized and respected scientific and educational organizations in the world, and we’re thrilled to be partnering with this iconic brand, which is already leading the charge in consumer engagement around the urgent and global issue of ocean plastic waste.”
“This collection is further proof of how we are using our core values to create a meaningful consumer products strategy that creates premium consumer experiences that encourage the use of sustainable products to drive consumer change,” says Helena Mansell-Stopher, director, U.K. licensing, National Geographic. “More than a third of proceeds made by our consumer products is reinvested directly into the nonprofit National Geographic Society. This funds conservation and exploration projects, including new scientific research, funding hundreds of research, conservation and education grant programs each year, making National Geographic the perfect fit, and we are immensely proud to be bringing a collection of recycled licensed bedding to market for the first time. By partnering with Dreamtex to create this new range, consumers now have more opportunities to support National Geographic’s mission; to create a planet in balance.”
“We consider National Geographic and Dreamtex to be the ideal collaborating partners,” says Natalie Horne, senior licensing director, IMG. “The new range underpins both of their brands, values and dedication to protect the planet, and we look forward to its launch this year.”
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