Houseware and lighting company Spearmark has signed a deal with National Geographic to produce a range of sustainable kids’ packed lunch products for the U.K.; developed in line with the brand’s Planet or Plastic initiative.
Planet or Plastic is National Geographic’s multi-year effort to raise awareness about the global plastic crisis. With bottles, lunch bags, sandwich boxes, plates, tumblers and cutlery, the lunchware range uses minimal plastic packaging and promotes reusable products.
The product design is inspired by National Geographic’s deep archive of global milestone coverage such as Amazing Animals, STEM and Space and Explorers-in-Training; featuring dinosaurs, astronauts, planets, mountains and maps imbued with facts about the natural world.
“Bringing our expertise in housewares together with the wonderful design assets available to National Geographic licensing partners has proved a winning combination,” says Alex Bloom, managing director, Spearmark. “We are delighted to be working with National Geographic on this practical but unique and stylish range that we think kids will love.”
The new range will launch this fall across several supermarkets and major department stores, as well as online.