Spearmark has partnered with National Geographic for a line of sustainable kids packed lunch products in the U.K.

License Global

September 4, 2019

1 Min Read

Houseware and lighting company Spearmark has signed a deal with National Geographic to produce a range of sustainable kids’ packed lunch products for the U.K.; developed in line with the brand’s Planet or Plastic initiative.

Planet or Plastic is National Geographic’s multi-year effort to raise awareness about the global plastic crisis. With bottles, lunch bags, sandwich boxes, plates, tumblers and cutlery, the lunchware range uses minimal plastic packaging and promotes reusable products.

The product design is inspired by National Geographic’s deep archive of global milestone coverage such as Amazing Animals, STEM and Space and Explorers-in-Training; featuring dinosaurs, astronauts, planets, mountains and maps imbued with facts about the natural world.

“Bringing our expertise in housewares together with the wonderful design assets available to National Geographic licensing partners has proved a winning combination,” says Alex Bloom, managing director, Spearmark. “We are delighted to be working with National Geographic on this practical but unique and stylish range that we think kids will love.”

The new range will launch this fall across several supermarkets and major department stores, as well as online.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like