MissPrint has teamed with Fy to bring 39 new art prints to the market.
The deal arrives after the designer signed with licensing agent The Point.1888 in March.
“MissPrint is no stranger to brand licensing and yet this is the first time we have worked on creating an art print collection inspired by our wallpaper designs,” says Rebecca Drury, co-founder, MissPrint. “It makes perfect sense to create such a product range to attract new customers and I’ve found the whole design process really exciting. We’re so grateful to The Point.1888 for giving us this opportunity and cannot wait to unveil our other plans.”
MissPrint has already enjoyed brand licensing collaborations with brands including John Lewis, Dunelm, Quaker Oats.
“We’re delighted to have paired MissPrint with Fy as the retailer was top of our target list for reaching style-conscious home renters and owners,” says Janine Richmond, senior commercial manager, home, The Point.1888. “Fy only works with the world’s coolest emerging brands, artists and designers and MissPrint’s place on that list is well-deserved.”