Michaels Expands Martha Stewart Line


Martha Stewart has partnered with Michaels to launch an expanded collection of paints under the Martha Stewart Crafts brand.

Sequential Brands Group, owner of the Martha Stewart brand, brokered the deal.

The newly expanded collection will introduce new paint products such as watercolor craft paint, multi-surface paint, home décor paint, vintage décor paint, sea glass paint, milk glass paint and marbling medium. New tools and accessories are also included.

The rollout of the expanded paint collection will begin this month, both online and in more than 1,000 Michaels locations.