A collection of clocks and plush inspired by the 1971 Coca-Cola Hilltop commercial has been unveiled by Mark Feldstein & Associates.

License Global

June 7, 2021

1 Min Read
CocaColaHome.png

Mark Feldstein & Associates, a product development company and importer of home décor, seasonal décor and giftware has announced the release of a series of licensed Coca-Cola “1971 Unity Collection” sound clocks and plush pillows to commemorate the 50th anniversary of the beverage brand’s Hilltop commercial.

The commercial featured a multicultural collection of young people on a hilltop in Italy singing the jingle, “I’d Like to Buy the World a Coke,” which was later released as the song “I’d like To Teach the World to Sing” performed by the Hillside Singers. The Coca-Cola 1971 Unity Collection symbolizes that same optimistic voice for today.

MFA will be offering an 8-inch clock with an image of the Hilltop commercial on its dial, and a 13-inch clock with an illustrated re-imagining of the Coca-Cola Hilltop story for today. Both clocks will play the jingle from the commercial at the top of each hour.

In addition, MFA will be releasing a 14.5-inch plush pillow in the shape of a 1970s van and a 13.5-inch rectangular plush pillow.

“Coca-Cola is an iconic brand that has always been an influential part of our culture,” says Mark Feldstein, president, Mark Feldstein & Associates. “Our series of 1971 Unity Collection clocks and pillows look at the past and hopefully provide a glimpse into the future with the positive vibe that this commercial conveys.”

MFA’s Coca-Cola 1971 Unity Collection clocks and plush pillows are the latest in a line of products from MFA, including other themed-sound clocks licensed by a variety of companies and properties including Audubon, Bob Ross, Freightliner Trucks, Peanuts, Thomas Kinkade and more.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like