Meredith, Lifetime Brands Cook Up AllRecipes Kitchenware Line

Meredith Corporation and Lifetime Brands have partnered for a line of kitchen tools, food prep and storage containers, bakeware and cutlery products made under the AllRecipes brand.

The line will feature problem-solving design features such as cutting guides in baking pans and grips on cutting boards to prevent sliding while chopping. More than 80 SKUs were developed for the program launch, which is set to happen exclusively at Kroger stores beginning Oct. 20.

“Lifetime Brands’ deep product design experience, sourcing power and trusted retail relationships make it an ideal licensing partner,” says Steven Grune, vice president, brand licensing, Meredith Corporation. “Lifetime Brands understands the value of licensing a media brand like AllRecipes to convey authenticity and inspire consumer confidence. We are excited to have this new program underway.”

AllRecipes.com, a wholly owned subsidiary of Meredith Corporation, has previously been licensed in the digital meal-planning and wine space.