Maxwell Ryan/Apartment Therapy for Bemz has launched in the United States. The new collection helps consumers update their IKEA sofa with corduroy slip covers.
The New York-based media company and Swedish interiors brand are offering made-to-order covers for IKEA furniture, and have joined forces to create an exclusive collection of six cotton corduroy fabrics.
“Working with Bemz over the past two years, I've been eager to introduce a rich, cozy fabric line to complement the Maxwell furniture leg collection,” says Maxwell Ryan, chief executive officer and founder, Apartment Therapy. “I wanted to pull from the fashion world with rich, bright colors, and from the upholstery world with soft, warm fabrics that would invite you to lay down and take a nap on your sofa. It plays with big, chunky corduroy ribbing in six new colors. This is a fabric collection that you'll want to touch and put your cheek up against. It's a collection that will turn your living room into the retreat you’ve always wanted.”
This is Bemz and Apartment Therapy’s second design collaboration, having previously collaborated on a line of replacement IKEA furniture legs. The new collection is designed to complement this range, enabling customers to mix and match contrasting shapes, forms and textures to update their IKEA furniture in a stylish way.
The line is now available for purchase at Bemz.com.