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July 30, 2021
Banijay Brands has teamed up with food manufacturer Baxter for this “MasterChef U.K.” line of condiments.
The line will be available in the U.K. & Eire, the Nordics, Benelux, Germany, Czech Republic and Middle East later this year.
“With food being such an integral element of MasterChef, it was extremely important for us to find the right partner; with the experience, retail presence, and most of all, passion, for the brand,” says Alice Bernardi, Director of International Brand Licensing, Banijay Brands. “We’ve found all of these elements in Baxters Food Group, and we are confident that together we will bring a product range to consumers that will surprise and delight everyone.”
The two companies also worked with previous ‘MasterChef U.K.’ winners Ping Coombes, Thomas Frake and Saliha Mahmood Ahmed to create the line of marinades, salad dressings and table sauces. The three winners will be featured on the bottles along with tips on how to best use the condiments.
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