'Masterchef' Debuts Kitchenware (Exclusive)

Endemol Shine, producers of “Masterchef” and “Masterchef Junior,” has teamed with Unibrands and Wicked Cool Toys to develop a kitchenware line inspired by the FOX franchise.

April 6, 2018

'Masterchef' Debuts Kitchenware (Exclusive)

Fox television series inspires kitchenware collection for children and adults.

Endemol Shine, producers of “Masterchef” and “Masterchef Junior,” has teamed with Unibrands and Wicked Cool Toys to develop a kitchenware line inspired by the FOX franchise.

Brand Central, “Masterchef” and “Masterchef Junior’s” licensing agency, brokered the deals.

Unibrands will debut a line of branded BBQ grilling sets and accessories. The collection will include spatulas, tongs, forks and basting brushes with stainless steel and rubberized grips. The accessories line will include grill lights, grill covers, oven mitts and thermometers.

Wicked Cool Toys will also debut a line of kid friendly cooking products. The “Masterchef Junior” cooking sets will include real cooking tools, plating suggestions and three levels of recipes, spanning from breakfast to burgers, for all skill levels–line cook, sous chef and master chef.

“We are so excited to partner with Wicked Cool Toys and Unibrands to extend the ‘Masterchef’ and ‘Masterchef Junior’ brands, and bring innovative and inspiring products into

our consumers’ kitchens and their backyards,” says Tamaya Petteway, senior vice president, brand and licensing partnerships, Endemol Shine.

Both product lines will be showcased at the International Home + Housewares Show in Chicago, Ill. this weekend. Additionally, the most recent “Masterchef Junior” winner Addison Osta, 9, will be a featured presenter in the official Cooking Theater on Sunday at 10a.m.

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