‘MasterChef’ Cooks Up Kitchenware

Endemol Shine, the global producer of the TV series “MasterChef,” has partnered with Case Licenses to manufacture and distribute a range of branded kitchenware.

April 6, 2018

Case Licenses is on board to create and release the line throughout 2017 and 2018.

The range, which includes kitchen knives, wooden accessories, kitchen utensils and more, aims to empower cooks of any experience level to improve their skills and achieve their culinary ambitions.

The agreement will also see the “MasterChef” kitchenware distributed into multiple territories–including the U.K., Ireland, France, Greece, Czech Republic and the Netherlands–throughout 2017 and 2018.

“We are delighted to partner with Case Licenses to offer this range which reflects the values, quality and integrity associated with the ‘MasterChef’ brand,” says Frances Adams, global director, brands and licensing, Endemol Shine Group. “‘MasterChef’ continues to be a phenomenal global success and this latest brand extension demonstrates our ambitions to continue the growth of the brand off-air.”