Marvel Uncovers Adult Home Line

Marvel is expanding its partnerships in the home textiles and room décor categories to focus on the college and adult demographic.

April 6, 2018

Marvel Uncovers Adult Home Line

Marvel is expanding its partnerships in the home textiles and room décor categories to focus on the college and adult demographic, a major audience for Marvel properties.

Marvel's long-term licensing partners Jay Franco, Northwest, Artissmo, Silver Buffalo and others have all been tapped to design products with a retro comics vibe that is specifically targeted to an older demographic.

Jay Franco is creating a line of adult-focused bedding, pillows and more; Northwest is developing plush throws and throw wraps; Artissmo and Silver Buffalo are designing canvas wall art; Open Roads Brand will launch retro Marvel comic tin signs; and 3DLight FX is creating 3D wall lighting. Assorted Marvel bean bags and other adult chairs will also be available to complete the décor range.

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