Available exclusively at Best Buy, this design-driven range showcases digital air fryer kits engineered with first-to-market TurboCrisp technology that cooks food 50% faster than a conventional oven and delivers crunch while maintaining moisture, says Crux. Crux and Marshmello have launched the hashtag, #YOUCANAIRFRYTHAT, for the line.
Digital presets like fries, cupcakes, wings, and a personalized Marshmello button are on the air fryer. Four colors make up the collection: Marshmello, Night, and limited-edition Lavender and Stuffed Olive.
Marshmello, a culinary enthusiast, relaunched his cooking show, "Cooking With Marshmello," in September. The first season, which aired on YouTube, featured guests including actors Zac Efron, Anne-Marie and Shay Mitchell. (Watch it
.) Marshmello worked with Shae Hong and CRUX engineers for 18 months
"I love connecting with friends and fans through food," says Marshmello. "#YOUCANAIRFRYTHAT challenges us to remix the ordinary and means you can crisp and cook anything, both savory and sweet."
"Kitchens have always been the center of the home and are increasingly becoming an extension of an individual's personal style," says Shae Hong, founder, chief executive officer, Crux. "We worked closely with Marshmello to develop first-to-market TurboCrisp technology that really brings air frying to the next level."
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.