Marshmello and Crux Launch Digital Air Fryer Kits

The TurboCrisp kitchen electric item will be sold exclusively at retailer Best Buy in the U.S. 
License Global

September 27, 2022

Marshmello with the air fryer line.
Marshmello with the air fryer line.Made by Gather

Crux, part of the Made By Gather portfolio of kitchenware brands, has announced the launch of its kitchen electrics collection with EDM artist, Marshmello.  

Available exclusively at Best Buy, this design-driven range showcases digital air fryer kits engineered with first-to-market TurboCrisp technology that cooks food 50% faster than a conventional oven and delivers crunch while maintaining moisture, says Crux. Crux and Marshmello have launched the hashtag, #YOUCANAIRFRYTHAT, for the line. 

Digital presets like fries, cupcakes, wings, and a personalized Marshmello button are on the air fryer. Four colors make up the collection: Marshmello, Night, and limited-edition Lavender and Stuffed Olive.  

Marshmello, a culinary enthusiast, relaunched his cooking show, "Cooking With Marshmello," in September. The first season, which aired on YouTube, featured guests including actors Zac Efron, Anne-Marie and Shay Mitchell. (Watch it 

here

.) Marshmello worked with Shae Hong and CRUX engineers for 18 months

to develop one of the fastest air fryers on the market. 

"I love connecting with friends and fans through food," says Marshmello. "#YOUCANAIRFRYTHAT challenges us to remix the ordinary and means you can crisp and cook anything, both savory and sweet." 

"Kitchens have always been the center of the home and are increasingly becoming an extension of an individual's personal style," says Shae Hong, founder, chief executive officer, Crux. "We worked closely with Marshmello to develop first-to-market TurboCrisp technology that really brings air frying to the next level." 

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