The Nordic sauna bathing tradition is deeply rooted in the culture of well-being and the everyday life of the people – especially in Finland.
“IKEA and Marimekko share a strong Nordic heritage and a democratic approach to design, and both brands are committed to bringing joy to the everyday lives of people,” says Rebekka Bay, creative director, Marimekko. “We together chose sauna culture as a starting point for this collection not only because of Marimekko’s Finnish roots, but also because it reflects several of the positive aspects of Nordic lifestyle, such as inclusivity and closeness to nature – a sauna is typically a space to relax, enjoy and be completely yourself. With this playful collection, we hope to ignite a spark of sauna love and ultimately, bring the joy of sauna to people around the world.”
The collection will be sold exclusively at most IKEA stores worldwide from March 2023. The products of the limited-edition collection will be revealed at a later stage.
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