January 19, 2023
Pottery Barn Kids and Pottery Barn Teen, portfolio brands of Williams-Sonoma, have announced a partnership with fashion and lifestyle brand, LoveShackFancy. This is LoveShackFancy’s first and only home furnishings design partnership in the children’s and teens’ market, pairing its signature floral and romantic aesthetic with the craftsmanship of the Pottery Barn brands. The collections are available to shop exclusively at Pottery Barn Kids and Pottery Barn Teen.
“Collaborating with LoveShackFancy to bring their signature aesthetic of delicate florals and romantic details into baby, kids’ and teen rooms has been a true pleasure,” says Jennifer Kellor, president, Pottery Barn Kids and Pottery Barn Teen. “The collection we’ve designed together is the culmination of our teams partnering to reimagine the spirit and style of LoveShackFancy into new product categories.”
Pottery Barn Teen LoveShackFancy bedroom.
Prints for the collection of textiles, backpacks, lunch bags and Easter baskets were inspired by LoveShackFancy designs.
“We are beyond excited to finally complete this dream collaboration with Pottery Barn Kids and Pottery Barn Teen to expand our whimsical prints into new products,” says Rebecca Hessel Cohen, founder and creative director, LoveShackFancy. “We’ve chosen our favorite florals to adorn their elevated furniture so that teens and children are able to bring a piece of the LoveShackFancy spirit into their homes.”
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