Lovesac and alice + olivia Announce Collaboration Ahead of NYFW

Two patterns will be featured across four products.

License Global, Content Editor

September 6, 2022

2 Min Read
The Stace-Face print on a Lovesac cover.
The Stace-Face print on a Lovesac cover.Lovesac

Lovesac has teamed up with contemporary fashion brand, alice + olivia by Stacey Bendet, ahead of New York Fashion Week.  

The collaboration will bring limited-edition cover prints, designed by Stacey Bendet, into the living rooms of U.S.-based consumers. Lovesac x alice + olivia CitySac and Squattoman Covers will be sold in Lovesac showrooms and on Lovesac.com, while being merchandised in select alice + olivia boutiques and shown during this season's NYFW presentation.  

"Alongside alice + olivia, we're hoping to help consumers bring runway fashion into their homes, in a comfortable and sustainable way,” says Shawn Nelson, founder and chief executive officer, Lovesac. “Just like an alice + olivia dress stands out from the crowd, our Stacey Bendet-designed Sac Covers will offer an expressive accent piece for virtually any living room. Our brands share the same entrepreneurial spirit, passion for fun and unique products, and a desire to help customers reduce their carbon footprint. For Lovesac, this means designing products that are built to last a lifetime and working towards our mission of zero waste and zero emissions by 2040." 

The brands will launch two unique styles for fall. In advance of this season's NYFW showcase, Lovesac will bring the iconic alice + olivia Cover prints to life: the Sassy Stace and the Flower Garden.  

Related:The Second Drop of alice + olivia x CASETiFY is Here

"We designed this Lovesac collaboration using our favorite prints to create something fun and unexpected for the home or office,” says Bendet, chief executive officer, founder, alice + olivia. “The floral print is from our fall ‘22 collection and the rainbow Stace Face is the icon of our brand. We chose prints that are meant to bring a pop of whimsy and happiness to your home or home office environment.”  

Compatible with any existing Lovesac CitySac and Squattoman Inserts, the brand's changeable, washable covers offer the opportunity for customers to tailor their space to fit their current aesthetic and changing design needs. Both patterns will be available as limited-edition covers for the Lovesac CitySac and Squattoman styles.  

Read more about:

New York Fashion Week

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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